Until a practice becomes an Exponential Business and has over a hundred unsolicited introductions a year, it must focus on three areas of marketing simultaneously. To maintain consistent revenue a practice must have short, intermediate, and long term revenue sources. continue reading…
The press continues to encourage investors to watch what the institutional and hedge fund managers are doing as an indicator for what they should do. And because they are selling, so should the investor. This is foolish advice, because institutional managers, during the extremes of the market, are never doing what they personally want to do. Because of redemptions during crashes and infusions of new money during rallies they are forced to liquidate or invest against their own best judgment
Investing is counter intuitive. One of the great counter intuitive investors is Warren Buffett. Read his letter to the New York Times here.
Forwarding this letter to clients might be a good way to comfort them in these difficult times.
Below is an email from the Manager of Advisory Services of a corporate client, following the Attract Clients workshop we did last month.
Lloyd, I just got off the phone with one of our Financial Advisors. He had a meeting with a $50 million prospect Friday. He used, as he called it, “the Lloyd approach” at the meeting and let the prospect talk about himself for an hour and a half. At the end of the meeting, the prospect commented on how his FA at another firm never gave him the opportunity to speak about things the way he was allowed to do that day and felt like the other FA was not proactive in coming up with investment recommendations that were appropriate for him. At the end of the meeting, the client agreed to move his account. Thanks for the inspiration!!!
Congratulations to the advisor. The one topic clients want to talk about more than any other is themselves. Give them the opportunity.
